>科技谷歌的社交媒體技術(shù)終于可與Facebook匹敵。但它真正別具一格的是其隱私政策。在網(wǎng)絡(luò)行業(yè),模仿遠(yuǎn)不僅僅是一種由衷的恭維,而是代表承認(rèn)他人的成功,并努力趕上行業(yè)領(lǐng)袖,以期超越對方。在社交媒體領(lǐng)域,F(xiàn)acebook近幾年來一直是各家公司模仿的領(lǐng)頭羊。谷歌(Google)幾度試圖超越,但都功敗垂成。不過,這個月情況發(fā)生了變化。" />

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谷歌與Facebook之爭:隱私政策定勝負(fù)

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谷歌與Facebook之爭:隱私政策定勝負(fù)
作者: Kevin Kelleher 時間: 2011年07月14日 來源: 財富中文網(wǎng)

谷歌的社交媒體技術(shù)終于可與Facebook匹敵。但它真正別具一格的是其隱私政策。
谷歌與Facebook之爭:隱私政策定勝負(fù)

在網(wǎng)絡(luò)行業(yè),模仿遠(yuǎn)不僅僅是一種由衷的恭維,而是代表承認(rèn)他人的成功,并努力趕上行業(yè)領(lǐng)袖,以期超越對方。

在社交媒體領(lǐng)域, Facebook近幾年來一直是各家公司模仿的領(lǐng)頭羊。谷歌(Google)幾度試圖超越,但都功敗垂成。不過,這個月情況發(fā)生了變化。Google+是一個強(qiáng)大的社交媒體平臺,在很多方面可與Facebook媲美,有些方面甚至超越了后者,例如實(shí)時群組視頻聊天。雖然Facebook迅速應(yīng)對,也推出了視頻聊天服務(wù),但仍然無法匹敵谷歌。兩者之間的這種“拉鋸戰(zhàn)”可能還將持續(xù)一段時間。

十年前在搜索領(lǐng)域,谷歌和雅虎(Yahoo)也有過一場類似的激烈競爭。當(dāng)然,谷歌最終勝出。但是所有的搜索引擎用戶也獲益匪淺,因為這種競爭使得搜索技術(shù)突飛猛進(jìn)。網(wǎng)絡(luò)用戶也可能從Facebook與谷歌的競爭中受益,只不過原因有所不同:兩者要想使自己的社交媒體服務(wù)與眾不同,最好的方法是通過保護(hù)個人隱私。

換句話說,如果Facebook與谷歌的競爭愈演愈烈,那么隱私問題在社交網(wǎng)絡(luò)領(lǐng)域?qū)@得高度重視。因為其中一方所進(jìn)行的任何技術(shù)創(chuàng)新很快就會被另一方抄襲。

In the web industry, imitation is much more than a sincere form of flattery. It's an admission of another's success, and an effort to catch up to the industry leader in hopes of surpassing them.

In social media, Facebook has been the leader everyone imitates for several years. Google (GOOG) tried a few times and came up short. But this month, that changed: Google+ is a formidable social media platform that matches Facebook in many ways and surpasses it in others, like realtime group video chat. Facebook quickly responded with its own video chat service, but couldn't match Google's. This back and forth is likely to continue for some time.

A decade ago, Google and Yahoo (YHOO) entered into a similarly intense competition over search. Google eventually won, of course, but anyone using search engines since then has also benefited because that competition advanced search technology very quickly. Web users may benefit from a Facebook-Google rivalry, but for a different reason: The best way for these companies to differentiate their social media offerings is by preserving personal privacy.

In other words, if things really heat up between Facebook and Google, privacy could become a real priority on social networks. Any technological innovation that one company produces can be copied quickly by the other.


圖片來源: CrunchBase

谷歌和Facebook一直在互相抄襲各自的發(fā)明創(chuàng)新。Facebook率先從簡單的互聯(lián)網(wǎng)網(wǎng)站轉(zhuǎn)型成囊括了幾千家網(wǎng)站的互聯(lián)網(wǎng)平臺;谷歌隨后也開始計劃在其核心業(yè)務(wù)之上建立一層“社交網(wǎng)絡(luò)層”。谷歌率先暗示社交網(wǎng)絡(luò)應(yīng)該被分解成多個網(wǎng)絡(luò);隨后Facebook也開始推介自己的“群組”功能。現(xiàn)在,Google+的Hangouts推出了視頻聊天服務(wù),而Facebook則引進(jìn)了Skype提供的視頻聊天。

這種創(chuàng)新、模仿,再創(chuàng)新、再模仿的循環(huán)意味著任何公司都無法長時間保持技術(shù)上的優(yōu)勢。不過兩家公司在用戶隱私方面的差距可能會拉大。他們都在隱私方面都遇到過大麻煩。谷歌 Buzz的默認(rèn)隱私設(shè)置曾遭致媒體大量惡評,導(dǎo)致Buzz不得不以失敗收場,而它的其余隱私問題也引起了監(jiān)管機(jī)構(gòu)的注意。至于Facebook,其隱私政策在長期以來也遭到不少批評。

不過谷歌和Facebook在處理個人隱私的方式有很大不同。馬克?扎克伯格似乎很看好用戶將會越來越樂意和他人以及廣告商分享個人數(shù)據(jù),后者對Facebook尤為重要。扎克伯格去年曾表示,“用戶不但真的越來越樂意分享更多不同種類的信息,而且也更公開地與更多人分享這些信息。”這番論調(diào)隨后引發(fā)了不少爭議。Facebook大膽地重新設(shè)計了其網(wǎng)站,以便用戶能夠更為開放地分享信息。毫無疑問,與Twitter這類公司相比,此舉為Facebook帶來了更多廣告收益。

由于在隱私管理方面曾經(jīng)遭遇一系列麻煩,谷歌的隱私策略相對保守。但這并不意味著谷歌堪稱保護(hù)個人隱私的楷模。雖然谷歌仍希望通過用戶分享數(shù)據(jù)以獲得更個性化的搜索結(jié)果,但管理谷歌的隱私選項還是要比Facebook容易得多。對Google+的評測指出,該產(chǎn)品具備優(yōu)秀的個人數(shù)據(jù)管理功能;分享個人數(shù)據(jù)的手段更為透明;提供了刪除所有個人數(shù)據(jù)的選項。事實(shí)上,關(guān)于Google+發(fā)布,值得注意的一點(diǎn)是,隱私問題鮮有提及。雖然Google+仍爆出了不少缺陷,隨后才得到修復(fù),但與Buzz當(dāng)時的慘敗相比,這些缺陷無關(guān)痛癢。

Google+面臨的問題在于,測試版用戶對該社交服務(wù)的好評能否滲透到到已經(jīng)熟悉了Facebook的主流用戶。假如對于很多人而言,更好的隱私保護(hù)真的是個重要因素,那么Google+可能很容易地就風(fēng)靡開來,屆時Facebook將不得不改進(jìn)自身的隱私政策。

然而,假如扎克伯格說得沒錯,大部分人對于在網(wǎng)上共享哪方面的個人信息已經(jīng)毫不在意,那么Facebook可能將繼續(xù)保持它在社交媒體領(lǐng)域的主導(dǎo)地位。

譯者:項航

Google and Facebook have been copying each other's innovations for some time. First Facebook transforms from a simple web site to a web "platform" embracing thousands of other sites, then Google begins plotting a social "layer" over its core services. First Google hints that a social network should be broken up into multiple networks, then Facebook introduces this very feature with "Groups." And now that Google+ features Hangouts' video chat, Facebook has Skype-driven chat.

This cycle of innovate-then-imitate means neither company can hold the technological edge for long. Where there is likely to be a bigger gap is in privacy. Both companies have had major privacy snafus. Google Buzz flopped after its privacy defaults garnered bad press, and other privacy issues have drawn regulators' scrutiny. Facebook has a long history of privacy concerns of its own.

Yet there are important differences in the two companies' approaches to privacy. Mark Zuckerberg seems to be betting people will grow more comfortable sharing personal data with people and, more importantly, advertisers. "People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people," he said last year to some controversy. Facebook has unabashedly designed its site to entice people into sharing more openly. As a result, it's drawn much more ad revenue than, say, Twitter.

Google's privacy mishaps has left it with a relatively conservative approach. That's not to say it's a model of privacy protection. The company still wants users to share data for more personalized search results, but it's much easier to manage Google's privacy options than Facebook's. Reviews of Google+ mention its superior ability to manage personal data, better transparency on how that data is shared and the option to delete all your data. In fact, one of the more notable things about the launch of Google+ is that privacy was barely mentioned. There were a few bugs spotted and fixed, but nothing on the scale of the Buzz fiasco.

The question facing Google+ is whether the positive reception that beta users are having over the social service will cross over to a mainstream audience already familiar with Facebook. If better privacy is in fact a big factor for many people, then Google+ could easily become so popular enough that Facebook will be forced to improve its own privacy policies.

But if Zuckerberg is right that most people have simply grown cavalier about what they share about themselves online, then it may maintain its role at the center of the social media industry.


轉(zhuǎn)自: http://www.fortunechina.com/business/c/2011-07/14/content_63323.htm

谷歌與Facebook之爭:隱私政策定勝負(fù)


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